Where Web Conferencing Fits In… And Where It Doesn’t

But even as web conferencing became an acceptable platform on laptops (and eventually smartphones) because of its interoperability between devices, it quickly became obvious that this type of video connection was better suited for a conversation between two people and not for a meeting—let alone a conference room.

Web conferencing vendors have since tried to remedy that perception by piling on features aimed at serving business needs—things like screen sharing, document sharing, and messaging. To be fair, these are useful features to have in a meeting between groups that are connecting from different spaces. But while these software- and web-based remote meeting applications have solved some of the shortcomings of costly legacy hardware systems, they continue to fail in one critical area: the conference room.

Web conferencing applications, for all their bells and whistles, simply don’t function well in group-to-group meetings. (Which might explain why people primarily use web conferencing as a screen-sharing tool and rarely even engage the video component.) Furthermore, web conferencing apps don’t seamlessly move people between the conference room and the road, and many still require customized IT set-up.

Which brings us to the present day. We now have a fragmented market where businesses want to be able to reap the advantages of video conferencing, but they are torn between expensive legacy hardware systems and scattered web applications that don’t really enable group-to-group communication. Some vendors have even tried to patch this gap with solutions that try to connect a legacy telepresence with another client’s—but that’s just glorified middleware, and it doesn’t get to the root of the problem. Is it any surprise, then, that video is not yet the everyday collaborative tool it was meant to be? The technology, as it diverged, inadvertently altered our perceptions and forced people to choose one of two separate paths—neither of which would take them to the right destination.

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