5 Ways Live Chat Will Forge the Business Communication

What experiences are you giving to your customers when they get to your website?

A great customer to brand communication is the single most important experience you can give to your customers. An effective communication can help you resolve customer’s complaints faster or give them the information they need to make buying decisions faster.

No customer likes to be told, “We’ll get back to you in the next 5 business days.” It can be so annoying. I usually give up on a brand when I get such emails.

Customers will like your brand and will most likely become your lifetime customers if they can quickly communicate with your brand online through live chat. In fact, according to the American Marketing Association’s Report in 2016, customers who use live chat are 3x more likely to buy from your brand.

More so, it’s essential to come up with a great strategy to help give your customers the best experience and help them move faster to the bottom of the sales funnel.

Another thing is to be clear about how your strategy is going to be helpful in moving your business forward.

Here are 5 ways live chat can help you forge a business communication that’ll lead to growth:

1. Live chat infuses personality into your brand

I told a friend recently that the easiest way to woo a customer is through live chat.

Yes, if you ever want to make your customers excited, make them a part of our business, and get them to buy your product and service, live chat is the easiest way to do it. After all, excitement is one of the five traits of your brand personality.

If effectively implemented, live chat can help you add tangible personality to your brand—it humanises your brand. With live chat, you’ll move away from faceless communications to a real-time personal communication with your prospects and customers.

To get better results, make sure that you adopt a writing style and voice that reflects your brand which you’ll use consistently to welcome customers throughout the chat session. This will enable you to strengthen the relationship that already exists between you and your customers.

Building strong relationships will increase a customer's trust for your brand, generate more leads and repeat businesses.

2. Live chat cuts down on Expenses

Live reduces operating cost. A single chat representative can do what several other customer representatives would have done. Big brands like Virgin Atlantic have saved a lot of money by adopting live chat as part of their brand-to-customer communication channel.

According to Virgin, “the average chat agent can cover the work done by 15 agents focused on e-mails.” Imagine the salary of 15 Staff members compared to one chat session that answers every question. Trust me; you’ll be saving a lot by using live chats.

Remember that cutting down cost doesn’t mean you’ll reduce the quality of the services you offer.

In essence, you want to increase efficiency and productivity—since one chat agent can seamlessly attend to multiple clients simultaneously and still deliver the same value to each of them.

With a functional live chat, your existing customers and potential customers will not spend so much time waiting in a queue (if they have to wait at all).

After cutting down expenses, you also need to consider how this live chat can give your brand an unfair advantage over the competition. Let’s discuss it below…

3. Live chat gives your business a great advantage over its competitors

Live chat is relatively new and not many companies have adopted it. According to studies by Tenveo, only a few retail businesses are offering live chats.

As you can see, the majority of your competitors aren’t using live chats yet. So, when you adopt it and give your customers a great experience, they will be excited to do business with your brand.

It’s that simple. If you can answer their questions faster and give them the timely information they need to make informed buying decisions they’ll stick to your band.

Tenveo offers live chat proactively on their website if a customer stays on the page—this has improved customer engagement and made the brand to stand out strong.

If you’re interested in high quality video conferencing systems for your business, contact Rachel today. Rachel is the sales represent of Tenveo video technology co,. Ltd. If you need a video conference camera, Tenveo is the best choice for you. We have USB 2.0, USB3.0,HDMI,HD-SDI、YPBPR、CVBS output, fixed focus, 3X 10X, 18X,20X, 30X optical zoom, 720P, 1080P, HD1080P SD ,HD video conference cameras and, Radius of 2-6M Full duplex echo cancelation and speaker，USB driver free, plug and play Omni-directional microphones.

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