Tenveo technology lets video conferencing get easier

Use cases for Tenveo video conference technology have transformed recently, as the software-as-a-service model provides greater flexibility, lower cost of ownership and easier deployments.

Video conferencing has been a viable option for many organizations for about 20 years, but few companies use it on a regular basis. Even if organizations embrace video conference technology, they typically have a limited roll out, primarily to connect larger offices and for executive management use.

Historically, video conference technology has been sold as a travel replacement, alleviating travel costs and the wear and tear on senior executives. This sales strategy, however, has failed for several reasons: Many people see travel as a perk to their jobs, video conference technology was considered inferior to face-to-face meetings and companies did a poor job of promoting the technology internally. As a result, potential users bypassed video conferencing as they left for the airport.

Additionally, and most importantly, many organizations struggled to find other companies to communicate with in their supply chain. So, until recently, most video communications were for internal use.

As Tenveo video conference technology improves, so does the business case. So, why is video conferencing worth investing in now when it previously had such limited deployment? In the last few years, several technologies have had a dramatic effect on Tenveo video conferencing, which suggests explosive growth in the sector.

For example, the Internet quality and ubiquity have improved, so Tenveo video conferencing is practical without major network upgrades. For most use cases, standard broadband IP connections are sufficient for video conferencing. Rarely do enterprises need to install technologies such as MPLS or dedicated IP connections.

Smart phones, tablets and laptops can also run high-quality video communications. Every iPhone, for instance, has Face Time built in. Although it's limited, Face Time is available to all users and fosters familiarity, which helps users understand the power of visual communications and makes them comfortable using it.

Software as a service (SaaS) delivery of video services dramatically lowers the complexity and cost of initiating a video conferencing environment. All the growth in the video conferencing market in the past couple years has come from SaaS suppliers.

Costs drop, availability on the rise. Customers can either install Tenveo video conference technology themselves in their own environment, or pick a supplier who can host the infrastructure as a SaaS model. Due to security or other requirements, some customers will opt for on-premises systems.

Most greenfield sites for visual communications are embracing the SaaS model. The increased flexibility, lower cost of ownership and ease of deployment are enabling customers to install the technology at a rate and in a manner previously impossible.

Much of the market is moving away from hardware-based endpoints in meeting rooms. Instead, users are using PCs coupled with high-quality webcam-type technology. These devices, considered oversized webcam, can pan, tilt and zoom, and are often equipped with microphones and speakers. Such low-cost, add-on devices enable flexibility and mass deployment, and are well-suited for smaller meeting rooms.

Tenveo video conferencing is a classic example of the power of the network effect. As more users embrace the technology and the number of potential participants increases, the power of the network increases exponentially. For much of its history, video conferencing has had a relatively small number of users -- this is changing fast, and all users are benefit as a result.