Video conferencing industry enters the stage of micro-differentiation competition

Video conferencing industry enters the stage of micro-differentiation competition

Foreword: In 2009, under the “push” of the financial crisis, the domestic video conference leasing and operation industry once again ushered in a wave of development climax. This is another major development opportunity ushered in the domestic video conferencing market following the SARS incident. It is also a major strategic development opportunity for software video conferencing products, especially the leasing business.

In 2009, under the “push” of the financial crisis, the domestic video conference leasing and operation industry once again ushered in a wave of development climax. This is another major development opportunity ushered in the domestic video conferencing market following the SARS incident. It is also a major strategic development opportunity for software video conferencing products, especially the leasing business. The pursuit of low-cost operations by companies under the financial crisis has created a huge rigid demand for remotely visible video conferencing products.

From the perspective of the whole industry, although the increase in market sales is not outstanding, the trend of market scale is very obvious. In addition, the early platform and R&D expenditures of the operational business had already been invested in the majority before 2009, so the video conferencing industry in 2009 was a "great harvest."

Software rental video conferencing products are typical industries that are first invested and then produced. Shengwei, a well-known domestic enterprise, pointed out that without a stable service platform and reliable quality network resources, the leasing business is not only impossible to develop scale, but may be poor quality of service and smash its own brand. It is precisely because of the particularity of this aspect of the industry that in the early stage of the booming leasing business, the R&D and supporting of the software and hardware resources of major enterprises have basically completed most of the resources and have a good operational basis. When the market begins to develop at a large scale, that is, when the industry harvests.

Faced with the early improvement of the service platform of major video conference leasing companies in China, how to reflect the differences in the market competition has become a key point.

Price can't make a real difference

Although part of the difference in market competition does come from price factors, companies such as NET do not consider one factor to be decisive. It is understood that the cost of the domestic leasing business is about 100 yuan per 50 screens. The highest and lowest will have a difference of about one. However, with a business lease of 100 points, the overall cost is not high, and will not exceed or fall below the customer's psychological price.

The lower price is mainly to attract some more micro-customers. The industry generally believes that for medium-sized enterprise customers with certain strength, the current price difference of video conference rental services is not enough to affect the choice of end customers. Even the top brands in the domestic rankings, most of the prices are more than 90 yuan, basically consistent.