When to Use Video Conference?

The first step in determining if video conferencing is right for your company is to understand how video conferencing could be used. In the end a business can all come up with their own unique cases for when to video conference, but the most common scenarios in which video conferencing comes in handy is a fairly general list.

Connect with Dispersed Staff – Video conferencing is one of the best ways to connect with staff that aren’t located in your building. Yes, there is chat, and we can just pick up the phone and make a call. But video conferencing is great for those times that the phone just isn’t enough, between presentations, meetings with large groups, or just a conversation that requires a more personal touch.

Endless Access to Remote Experts – A lot of the time, experts in your industry might not be the ones in your building. Just like connecting dispersed staff, video conferencing allows users to have in depth, meaningful and personal conversations with experts. Sometimes video is completely necessary to show what you’re working on and receive the best feedback possible.

Interview Candidates – A phone interview is pretty standard before asking a potential candidate to take the trip to your office. Bring video into the mix, and you can now supply that same exact in person experience to remote candidates, or those unable to travel – or just add in an extra round of interviews including video before asking someone to take the trip down. The face to face nature of video is a greater experience than phone, with the ability to read body language.

View Data and Presentations in Real Time – Video allows us to converse in real time, with the extra personal touch of a face to face interaction. Share data and presentations to collaborate in real time through video conferencing around the world. Receive updates from your offices overseas as things unfold.

Sales, Marketing and Product Demonstrations – Video conferencing allows users to transform their sales pitches or marketing meetings from dry phone calls to face-to-face interactions. Product demonstrations are simply a given, as with video you can just show whomever is on the other line what you’re discussing.

Engineering and Production – Another industry that has a huge use for video conferencing, engineering and production might rely on using video to share diagrams, explanations, presentations or receive assistance in the field. Video conferencing doesn’t have to be office to office – but a worker in the field might need to stream video back to their HQ to receive input from the engineers, instead of explaining the issue they can show it.

When time is of the essence, and it is important to nail down the details perfectly, body language can help remove some ambiguity that would otherwise come across in a phone conversation, and of course it all happens in real-time. The Benefits of Video A lot of the benefits that video conferencing brings to your communication is somewhat straight forward, while the initial cost might be a little high the takeaways can be massive if your business fits into any of the previously mentioned use cases. Overall, video conference does wonders to help reduce travel cost when communicating with remote workers or experts – since no one has to travel to see each other and have a face-to-face meeting.