The Enterprise Conference Market Continues To Be Hot And Video Conference Usher In A Period Of Rapid Development

The enterprise conference market continues to be hot and video conference usher in a period of rapid development

 Recently, according to the annual statistical analysis report released by the relevant associations, the proportion of government meetings and public institutions meetings in various localities is continuously decreasing, and the proportion of corporate business meetings continues to increase from 49.9% in 2010 to 59.7% in 2012. The market for conferences in China is changing to the conference market of European and American market economy countries.

 This situation has occurred. On the one hand, the central government's "eight-item" policy has been reflected in meeting consumption and meeting scale. More and more meetings are carefully planned Trying to avoid the wind of luxury, causing the average consumption of our meetings to decline year by year. Many meetings reduced the standard of accommodation and catering, making the ratio of accommodation and food and beverage expenses in the three major consumption of the conference reduced from 83:17 in 2011 to 74:26 in 2012. The scale of the conference has also been reduced year by year. The scale of meetings with less than 100 people increased from 47.1% in 2010 to 61.4% in 2012, and the percentage of meetings with more than 100 people decreased to varying degrees. In particular, meetings with more than a thousand people fell by 75 compared to the same period of two years. 

On the other hand, the scale of domestic companies is getting larger and larger, so business meetings are getting more and more communication. This is the result of the development of market economy. However, in the face of rising travel, accommodation, venues, catering and other expenses, the company’s meeting expenses are also increasing. Under the global economic downturn, this is an urgent problem for enterprises.

With the popularity of video conferencing becoming more widespread, companies are increasingly aware of the importance of video conferencing in improving office productivity, streamlining management processes, and reducing transaction costs. Enterprise application video conference can obtain market information more quickly and accurately, provide timely feedback and adjustment to market information, and seize business opportunities. At the same time, video conferencing uses cloud computing technology to achieve a low-cost rental payment model, which greatly reduces the deployment cost of videoconferencing, making videoconferencing more and more personal and more popular. As a result, a large number of cloud conference vendors have emerged. MST is one of the most representative of the company. Its cloud conference has only been available in the market for only a few years and the user volume has exceeded the 30,000 mark.

It is not difficult to see from the above that the number and scale of corporate meetings will continue to expand under the influence of the market economy, and video conferences will advance further and become more widespread as the market for corporate meetings rises sharply.