Video Conferencing Industry Enters The Stage Of Micro-differentiation Competition

Video conferencing industry enters the stage of micro-differentiation competition II

Product platform is different, but the experience gap is shrinking
 
At present, the software video conferencing rental market not only does not have too much product differentiation, but even the product itself is difficult to form a decisive competitive difference.
 
In the underlying technology, the basic mainstream manufacturers can meet the stability and reliability of a large number of business parallel operations. Even in the coding, decoding and transmission fields, even if the technical ideas are different, they can form a good application effect. On the client side, there are three ways to develop IE, FLASH and self-sufficient packages.
 
The feature of the IE client is that it does not need to be installed. It only needs a link to join the video conference. The processing program runs almost entirely on the server. FLASH is characterized by download and use, although it does not need to be installed, but it needs to be downloaded. This technology also has a very good user experience and can be applied without any expertise like the IE client. Clients that use custom programs will inevitably need to download and install. However, the current development of the program is to put most of the features on the server, only a small number of features need to be run locally. The installation and maintenance of the client is very simple, and the people who normally use the computer can basically do the job. In addition, the approach of customizing the client program facilitates the security of the entire system.
 
In the application experience, the rental video conferencing software products are all about the simplicity and humanity of the client. Product design is getting leaner and leaner. Even if it needs to be downloaded and installed, it will not delay too much time in the existing better network environment. Moreover, as an enterprise user, it can often be maintained by means of centralized and systematic deployment. Different client solutions are also difficult for most users to form an absolute product differentiation impact.
 
The difference between service and function is more important, the details are set to succeed
 
Another notable feature of the video conferencing software operations business is the ability to provide a full suite of solutions for customers to try. The cost of both sides of the trial process is very low. Therefore, whether the use effect is customer satisfaction is the key to winning the client.
 
At present, the major operating companies provide their services for the customer's use and trial process. Even services such as conference organization, conference convening, etc. will be reflected in the service in the form of product added value. A well-known brand said that many customers during the trial period may have limited understanding of the system. At this time, it is very important to help the customer to be familiar with the system at the fastest speed. It is very important to successfully apply the product. It is a value-added service and can also be reflected. Concern for the customer.
 
In addition, in addition to the basic meeting functions of video conferencing systems, video conferencing companies are also emphasizing more office collaboration. For example, the virtual whiteboard function in the conference and the office file sharing function. Even video conferencing systems are evolving into all-round desktop and timely communication systems, emphasizing instant meetings and communication, emphasizing desktop-level application services and functional compatibility.