Video conferencing solutions for small businesses
Apr 13, 2017
Video conferencing helps small businesses with phone bills, travel expenses and employee training.
It doesn't seem long ago that the technology of cellphones — or even wireless home phones — amazed the world with the ability to connect people in distant countries as if they were standing in the same room. In the new millennium, a clear overseas voice isn’t enough to impress anyone. And for small businesses, it’s even more crucial to act as early adopters and invest in the latest technology to compete with the major players in the industry.
Video conferencing is a way for small businesses to not only keep up with the big companies, but also cut back on travel expenses, considerably reduce their carbon footprint and increase productivity. Advanced video conferencing solutions make it a snap to connect with remote workers, train new employees, and host meetings with employees, clients or investors.
With any of the newer video conferencing systems, dropped calls, garbled voices and pixilated images are a thing of the past. The latest videoconferencing technology utilizes high definition broadcasting for crystal clear sound and image that duplicates the feel of boardroom meetings.
Most small business systems utilize software based on one of two servers. SIMPLE (anything but simple to non-techies) stands for Session initiation protocol for Instant Messaging and Presence Leveraging Extensions. SIMPLE combines what's known as SIP (session initiation protocol) with IMP (instant messaging and presence) to create standards for video conferencing technology. The second and equally efficient system uses XMPP, Extensible Messaging and Presence Protocol. Simply put, these servers enable machines of all types to communicate.
Setting up virtual meetings for first timers can be quite simple. Video conferencing systems rely heavily on a high speed internet connection, so having a reliable internet provider is first and foremost. The only hardware devices you’ll need for basic video conferencing are a webcam and microphone or headset. Most computers sold today include built-in cameras, but basic webcams are relatively inexpensive and can be found at electronics stores or online. For more expansive video ability, try some of the cameras and audio equipment designed specifically for video conferencing.
Finding the Right Conferencing Service
Depending on the needs and budget of an individual business, there is a range of interactivity, features and price points for the various video conferencing services available today.
One of the easiest and most affordable services is Skype for Windows, which gives users HD quality video calls, crystal clear audio, Facebook integration and other communication tools for $8.99 a month. Companies using Skype can also expect lower phone bills, as most calls are made through an internet connection, even when they are voice-only.
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