Tenveo video conferencing helps advertising companies communicate effectively

Tenveo video conferencing helps advertising companies communicate effectively

In recent years, in order to achieve increasingly frequent cross-regional communication and rapid decision-making, more and more companies are beginning to realize the need for more efficient, convenient and advanced IT communication methods to assist marketing, and based on interactive multimedia communication technology. Video communication is quickly becoming an important means of IT communication for such companies.

Taking the advertising industry as an example, it involves four major players: advertisers, advertising companies, advertising media and target audiences. Among them, advertising companies are in the intermediary position in the industry chain, which helps advertisers to market and forecast and determine advertising goals. According to the plan for advertising planning and creativity, and complete the design and production of advertising works; on the other hand, advertising companies through advertising publishers analysis and selection, purchase advertising publishers page and time to publish advertising, for advertisers to advertising information to consumers Pass, and ultimately achieve the advertising goals.

The advertising company is the information carrier between the advertiser and the advertising audience. It needs to coordinate the relationship between the participating entities. The internal departments such as the customer department, the creative department, the media department, the research department, the administrative department, etc. Establish a rapid internal communication mechanism between departments. How to keep abreast of customer needs and feedback from the audience, and quickly realize the collaborative sharing of internal information, making business processes flow, and advanced information communication platform is indispensable.

Efficient communication mechanism, build a business communication platform for the industry chain

For most advertising companies, corporate headquarters are usually in the first-tier or provincial capital cities, while the customer base may cover the surrounding second- and third-tier cities. In the daily business, some big customers often ask the advertising company to send people to participate in the regular meeting of the project, on the one hand, back and forth, and increase the advertising cost; on the other hand, an advertisement from the planning and design to the tracking, the process is lengthy And complicated. From the understanding of customer needs, advertising planning ideas, design ideas, and tracking effects, almost every detail needs to be exchanged and confirmed repeatedly. During the period, there were many professional problems in detail design and design. There was no way to explain clearly with email or telephone. It was really a headache. If it is solved by business trip, it will take a lot of time and money, it will take time and effort, and it may delay the timing of advertising.

The excellent video conferencing system provides the advertising company with an efficient full HD video conferencing and collaboration solution, covering major application scenarios such as conference rooms (main/minute venues), enterprise desktops, and mobile terminals. The excellent video conferencing solution has the characteristics of simple structure, complete functions, low operating cost, high cost performance, easy to use and easy to deploy, which makes communication simple and efficient. Communication problems related to advertising design, ideas, etc., as long as they face the face-to-face, become intuitive and clear, greatly improve communication efficiency and shorten the advertising production cycle.